About Us

Contact Us
1225 Ocean Street
Santa Cruz, CA 95060


Santa Cruz Floral is a local family owned and operated business serving the Santa Cruz area for the last 30 years.Bruce and Nita Robertson run the business with passion and pride. Thank you for supporting our local family business. We are a full service florist specializing in contemporary & traditional arrangements. We are dedicated to providing our customers with the highest quality product and customer service. We carry beautiful flowers, plants, and gifts. We would be happy to help you with all of your floral needs. Nita Robertson AIFD is a accedited member of the American Institute of Floral Deisgn keeping us current with the latest trends and techniques.Send some floral artistry today.

Santa Cruz Floral

1225 Ocean Street

Santa Cruz, CA 95060

Store Hours:*

*Our shop is open from 9:00 a.m. to 4:00 p.m., Monday through Friday and from 9:30 a.m. to 2:00 p.m. on Saturday. We are closed on Sundays. To help assure on-time delivery during the busy holiday season, place your order at least 1 day prior to the following major holidays: Thanksgiving Day, Christmas Day, New Year's Day, Valentine's Day, Easter, Administrative Professionals Week, Mother's Day, Memorial Day, Father's Day, Independence Day and Labor Day. Our shop will always be closed on the following holidays: Thanksgiving Day, Christmas Day, New Year’s Day, Easter, Mother’s Day, Memorial Day, Father’s Day, Independence Day and Labor Day.

Payment Options

We accept the following payment methods:

  • Visa 
  • MasterCard
  • Discover
  • Diners Club
  • American Express
  • Cash

Areas Served

Delivery 6 days a week to Santa Cruz, Soquel, Scott's Valley, Capitola, and Aptos, California. We also do deliveries in the Santa Cruz Mountains, Felton, Ben Lomond, Brookdale,Boulder Creek and Bonny Doon. These mountain areas require an additional delivery fee and may require contact by phoning recipient.


We also deliver to the following facilities
7Th Avenue Ctr Aegis Of Aptos
Benito & Azzaro Pacific Garden Brommer Manor
Chateau Guest House Cremation Service-Santa Cruz
Cresthaven Nursing Home Dominican Hospital
Dominican Hospital-Restorative Dominican Oaks
Driftwood Health Care Ctr Flor's Guest Homes
Garfield Park Village Hanover Guest Home
Insight Retreat Center La Posada
Maple House Oakwood Chapel
Palomar Inn Paradise Villa
Pleasant Care Of Santa Cruz Redwood Health Ctr
Renaissance At Oak Tree Villa Santa Cruz Healthcare Ctr
Santa Cruz Memorial Santa Cruz Memorial Mission
Seaview Guest Homes Soquel Leisure Villa
Sunshine Villa Senior Living Sutter Maternity & Surgery Ctr
Valley Haven  

Specialty services

We specialize in the following services:

  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • Europen dish gardens
  • Highstyle floral arrangements
  • Weddings
  • Funeral designs
  • Gift line
  • Gourmet and fruit baskets
  • Personalized gift baskets
  • Greeting cards


contact information

If you have any questions or need more information, please call us directly at (831)458-9232. We are always here to serve you and make your flower sending experience a pleasure.


Santa Cruz Floral
1225 Ocean Street
Santa Cruz, CA 95060

Delivery Policy

A local delivery fee of 10.95 will be added to each order, for each address. (For deliveries outside our local delivery area, this fee may vary.) Monday through Friday, U.S. orders must be received before 1:00 p.m. in the recipient's time zone to assure same-day delivery. Same day cutoff for Saturday is noon. Orders received after those times will be delivered the following day. We will do our best to accommodate deliveries at specific times of the day, but we cannot guarantee it. We are unable to make deliveries on Sundays. Deliveries requested on this day will be delivered the following business day. We will be happy to accept your international orders if you call our shop directly. We are unable to accept international orders over the Internet.

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value. Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.